The Ryan Air Case Study Example | Topics and Well Written Essays - 2500 words

The Ryan Air - Case Study Example This was an organic growth model. The airline makes money by reducing its costs at every point. This is the reason that despite a drop in yields of 14 percent, it still achieved margins of over 20 percent as they carried 47% more passengers. The airline has strong sales promotions and heavy discounting. The airline owns rather than leases aircrafts but has been considering leasing at least one-third of its fleet due to changes in the market conditions. It also makes money by oil hedging but since the oil prices were expected to decline in the year under study, Ryanair decided not to hedge in 2004. To cope with the falling ticket prices, the airline hope to generate revenue by providing ancillary services such as satellite television and internet services, arcade games on rented laptops and screening favorite movies on television. They also earn through advertising on their website. However, despite the low fares, the airline’s load factor stared declining and its share price had declined substantially. This requires that Ryanair reconsider its strategy and take decisions based on facts and figures. Ryanair has registered revenue growth in 2004 over 2003 but the net profit has declined by 14% during the same period (Appendix A). The airline has been consistently registering profits for 26 quarters but the profits have declined in 2004 which has been primarily due to escalating fuel costs. The number of aircrafts operated commensurate with traffic growth as is evident from Appendix B. The net profits have declined as also the earnings per share (Appendix C) which has given the airline an adverse reputation with investors. The balance sheet shows that the equity base has declined while its total liabilities have increased. Economical – low impact because again being within Europe, which has a stable economy and stable consumers. Denomination is Euro is another positive factor contributing to economic stability. Outside of

Human Activity and Climate Change Assignment Example | Topics and Well Written Essays - 500 words

Human Activity and Climate Change - Assignment Example Carbon dioxide has been described as one of the most anthropogenic greenhouse gas. That is it is caused by human activity and the influence that they have on the environment. The concentration of carbon dioxide in the atmosphere has increased from 280 parts per million (ppm) before the industrial revolution to 379 ppm3 in 2005. Additionally, the concentration of to carbon dioxide in the atmosphere in 2005 was much greater than the natural range of 180 to 300ppm over the last 650,000 years. This information has been determined from ice cores spanning thousands of years. Continuous measurements show that during the ten years spanning 1995 to 2005 the annual growth rate of the concentration of carbon dioxide was 1.9ppm and this is more than that for the period 1960 to 2005 when the concentration was 1.4ppm. The use of fossil fuel has been found to be the main source of the increased concentration of carbon dioxide ever since the pre-industrial period which dates from 1900 to 1926 with annual emission increasing from an average of 6.4 GIC per annum in the 1990’s to 7.2 per year during the period 2000 to 2005. Greenhouse gas emissions that have been attributed to the change in the way land is used has been found to be significantly less when compared to greenhouse gas emissions from carbon dioxide at a rate of 1.6 GtC per year throughout the 1990’s. However, these estimates According to California Energy Commission, there are three major forms of fossil fuel – coal, oil and natural gas. They have formed millions of years ago during the Carboniferous period which is part of the Paleozoic Era. Carboniferous comes from the word carbon and carbon is the basic element that makes up coal, oil and natural gas. Coal is used to fuel power plants and other factories.